Selecting a mark is the very first step in the overall application/registration process. This must be done with thought and care
Choosing a good trademark
Selecting a trademark for your business should be done carefully. The trademark should be easy to speak, spell and remember. The best trademarks are invented words or coined words or unique geometrical designs. Pick a mark that is inherently distinctive.
Whether registrable and protectable
Before filing a trademark application, you should consider (1) whether the mark you want to register is registrable, and (2) how difficult it will be to protect your mark based on the strength of the mark selected.
What to choose as trademark
Your trademark should be distinctive at the same time easy to remember. The factors that would make your trademark registrable and protectable are: